Businesses from across Milton Keynes and Bedfordshire were treated to a free masterclass on social media on 11 November 2015, hosted at Cranfield Innovation Centre’s conference suite.
The event was led by social media expert Julia Doherty of Green Umbrella Marketing Limited and looked at how businesses could boost their profile and engage clients using digital media.
The Big Picture
Social Media is an important and useful tool, but can’t be the be-all and end-all for your marketing strategy. Make sure that your website is your main source of information for clients and that all channels refer back to it
This will also make sure that all your interesting content is included on your website, for search engines to find
New Social Media roll out at a rate of knots. If you’re pushed for time and resource then assess where your clients and influencers hang-out online and focus on those channels
Green Umbrella recommends spending 30 minutes each day on each social media channel, so if needed be selective. Alternatively, consider resourcing-up your business to manage the demand or employing an agency
The tech companies change the rules of the social media game on a regular basis, so make sure you’re able to adapt to the latest updates to tools like Facebook, Twitter and LinkedIn. Check out Green Umbrella’s blog for the latest news and advice
About the events
Cranfield University Technology Park’s free business seminars are designed to suit the needs of growing businesses in the Milton Keynes and Bedfordshire, with topics ranging from finance and business development to apprenticeship programmes.
The events which include a networking breakfast are hosted in the Cranfield Innovation Centre offices’ conferencing suite and are open to all.
The events are delivered in partnership with Cranfield University, South East Midlands Local Enterprise Partnership (SEMLEP) and Central Bedfordshire Council.